Project Introduction
The Alkaloid Skopje booth at CPHI Worldwide Barcelona stood out as a perfect fusion of design clarity, brand storytelling, and functional utility. The natural wood textures, bold pharmaceutical motifs, and well-organized meeting spaces created a welcoming environment that resonated with international visitors. Through thoughtful execution and attention to detail, the booth reflected Alkaloid’s ethos — “Health Above All”
Understanding Client Requirements
Alkaloid Skopje, a leading pharmaceutical company from North Macedonia, approached us with a vision to create a warm yet professional space that embodied their corporate values. Their key requirement was to facilitate high-volume business meetings in a comfortable and inviting setting. The stall needed to showcase both their product range and their legacy, while clearly communicating the brand message — “Health Above All.”
Research & Conceptualization
We explored various architectural elements and spatial arrangements that could support Alkaloid’s need for both visibility and functionality. Research into visitor flow at CPHI shows, brand identity cues, and global pharmaceutical exhibition standards guided our approach. The concept was built around natural materials and blue brand tones, reinforcing trust, well-being, and human connection.
Design Development
The stall was divided into distinct zones — product display, reception, casual lounge, and numbered business tables — all under a clean, Scandinavian-inspired wooden ceiling. A custom-built beaker-shaped product shelf was designed as a bold brand signature and conversation starter. The choice of warm wooden flooring contrasted beautifully with the corporate blues, creating a space that was both modern and approachable. A flask-shaped product display unit — was creatively conceptualized to reflect the brand’s pharmaceutical roots while drawing visitor attention. The dedicated café area with coffee machines added a warm, hospitable touch — encouraging relaxed conversations and extending visitor dwell time.
Visualization and 3D Rendering:
Photo-realistic renders captured the spatial arrangement and allowed the Alkaloid team to envision every detail well ahead of production. These visualizations showcased how elements like the illuminated brand signage, hanging lights, and structured meeting zones would function together seamlessly. The renders also helped optimize the lighting, branding angles, and flow of visitor interaction.
Production, Installation and Handover
The entire booth was fabricated off-site using modular construction, ensuring smooth transport and fast assembly at the venue in Barcelona. Special care was taken to finish wood textures and lighting transitions to match the premium healthcare aesthetic. Installation was completed on schedule, and the handover was done after a full walkthrough, system checks, and minor adjustments — ensuring a flawless experience for Alkaloid’s international teams.
