Project Introduction
Hamilton Wiring Instruments (Milton) sought an innovative theme for their thermosteel bottle range and Ice Storage Pails to showcase at the Ambiente 2025 exhibition in Frankfurt. Founded in 1972, Milton has built a strong legacy over the past 50 years, establishing a network of 55,000 retailers. The company continues to evolve its homeware product range to meet the needs of a growing market. This case study outlines the design process followed by Inoways to create a visually striking and effective exhibition stall for Milton, aimed at capturing attention and highlighting the brand's commitment to innovation and quality.
Understanding Client Requirements
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Research & Conceptualization
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Design Development
The team introduced a jungle-themed zone specifically for the Ice Storage Pails, where the theme seamlessly extended across the floor. To bring this vision to life, wooden trunks of varying heights were strategically used to display the products, creating an immersive, nature-inspired experience.
In addition to the jungle zone, five distinct product display zones were crafted, each designed to showcase Milton's range while maintaining focus on the core products. To ensure the booth was visually captivating, hanging lights and LED profile lights were incorporated, creating a dynamic atmosphere and perfectly illuminating the entire space. This thoughtful design not only highlighted Milton’s products but also conveyed a sense of adventure and exploration that resonated with the modern, on-the-go consumer.
Visualization and 3D Rendering:
The background featured a striking image of a young traveler sitting atop a mountain, with a Milton Thermosteel bottle placed beside them, perfectly capturing the essence of the "Adventure" theme. This image served as the focal point of the booth, symbolizing exploration and the spirit of travel. The jungle-themed area, combined with carefully arranged product display units, created a cohesive and immersive experience that aligned with the brand’s adventurous narrative.
To add vibrancy and draw attention, a lightbox graphic was strategically placed near the aisles, further enhancing the booth's dynamic energy. The mountain backdrop and the bottle image cutout, illuminated with LED cove lighting, became a key visual element that attracted the spotlight, making it the perfect spot for camera clicks. After refining the design with a few thoughtful adjustments, the final concept received client approval, ensuring that every detail was aligned with Milton’s vision for the exhibition.
Production, Installation and Handover
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