Project Introduction
Pidilite’s stall at InterTabac Dortmund successfully merged industry precision with impactful design storytelling. The oversized cigarette elements created strong visual cues while the informative panels built technical credibility. With this booth, Pidilite reaffirmed its position as a serious, innovative player in the global tobacco adhesives segment.
Understanding Client Requirements
Pidilite Industries Ltd., a market leader in adhesives, participated at InterTabac Dortmund, the world’s leading trade fair for tobacco products and accessories. Representing its Industrial Products Division, the company sought a stall that:
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Clearly communicated its specialized adhesives for cigarette manufacturing and packing.
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Attracted attention in a competitive industrial zone.
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Offered an inviting space for business discussions with international buyers.
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Visually brought the product context to life
Research & Conceptualization
Understanding the niche domain of tobacco production and packaging, we studied:
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The various adhesive application stages: filter making, cigarette making, and packing.
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Industry expectations for clean, informative, and technically sound presentation.
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Brand recall factors and emotional cues within an industrial context.
The core idea was to blend technical expertise with creative storytelling. Our concept titled “Precision in Every Stick” aimed to depict how Pidilite’s adhesives are an invisible but essential part of the cigarette lifecycle.
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Design Development
We developed a sleek, open-format booth with the following key features:
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High-impact product wall graphics illustrating Pidilite’s adhesive applications across:
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Giant ceiling-hung cigarette replicas, custom-fabricated to serve as symbolic elements of the industry focus and to draw attention from across the hall.
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Reception and corner columns were creatively clad in cigarette-themed props to reinforce product relevance.
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A green field graphic backdrop showcased the tobacco origin, giving a natural context to the booth's theme.
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A cozy business lounge and a high-top meeting area ensured comfort for visitors during discussions.
Visualization and 3D Rendering:
Photorealistic 3D renders were developed to:
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Preview the balance between industrial messaging and creative drama.
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Demonstrate how the oversized cigarette props would integrate without overwhelming the space.
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Visualize the lighting setup and material finishes, ensuring a premium look without losing industrial appeal.
These renders were instrumental in aligning with Pidilite's internal branding teams and fast-tracking pre-event approvals.
Production, Installation and Handover
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The booth was prefabricated in modular form for easy transport and quick onsite assembly in Dortmund.
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The oversized cigarette models were created using lightweight materials with real-life texture and finishing.
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All branding, visuals, and product panels were UV printed in high resolution on fabric.
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The entire booth was installed within 34 hours, meeting the venue’s strict guidelines.
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After a thorough quality check and trial run of all media panels, the booth was handed over with a detailed walkthrough.
