Project Introduction
The Synthite booth at IFFA 2025 stood out as a premium and inviting space that seamlessly blended aesthetic sophistication with functional efficiency, leaving a lasting impact on visitors and reinforcing Synthite's global leadership in natural ingredient solutions.
Understanding Client Requirements
Synthite Industries Ltd., a global pioneer in spice extracts and natural food ingredients, participated at IFFA 2025, Frankfurt to strengthen its European presence. The brief called for:
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A visually striking and functional booth that communicates innovation, purity, and culinary expertise.
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Interactive areas, especially a live cooking zone to demonstrate product applications.
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A layout that supports product display, hospitality, and business meetings, with a natural and premium look.
Research & Conceptualization
Our research focused on:
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Visitor engagement trends at global F&B exhibitions.
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Synthite’s core philosophy of "Nature to Nutrition".
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Competitor booth analysis and sensory experience integration.
The resulting concept was “From Nature to Plate” — emphasizing the journey of natural ingredients through innovation, taste, and health. This was brought to life through:
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Earth-inspired textures and colors.
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Sensory touchpoints including taste, smell, and visual appeal.
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Seamless zoning for exploration, interaction, and conversation.
Design Development
The booth design integrated five functional zones:
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4m height branding structure for long-distance visibility.
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Product display shelves showcasing encapsulated extracts, essential oils, and oleoresins.
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Meeting room for relaxed discussions with comfortable seating and soft lighting.
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Live cooking area equipped with induction counters, ventilation, and branded utensils — where chefs demonstrated real-time recipes using Synthite ingredients.
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A tasting counter to let visitors experience the flavor profiles firsthand.
The use of green walls, wood-finish floors, and pendant lights enhanced the organic and inviting environment.
Visualization and 3D Rendering:
High-quality 3D renders and animation walkthroughs helped visualize:
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The spatial relationship between cooking, tasting, and discussion zones.
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Lighting intensity and focal points for product visibility.
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Brand storytelling through layered graphics and motion screens.
These assets also aided Synthite’s global team in aligning across time zones and fast-tracking approvals.
Production, Installation and Handover
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Fabrication was done in Europe production house using modular elements, allowing efficient logistics and faster assembly on site.
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The live kitchen setup was coordinated with venue safety standards, and included concealed plumbing, electrical, and heat-resistant finishes.
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The installation team completed setup in less than 36 hours.
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Onsite branding, shelf dressing, and final touches were executed flawlessly.
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A full functionality check was conducted — including live testing of kitchen appliances and tasting trial — before formal handover.
Production, Installation and Handover
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The booth was prefabricated in modular form for easy transport and quick onsite assembly in Dortmund.
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The oversized cigarette models were created using lightweight materials with real-life texture and finishing.
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All branding, visuals, and product panels were UV printed in high resolution on fabric.
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The entire booth was installed within 34 hours, meeting the venue’s strict guidelines.
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After a thorough quality check and trial run of all media panels, the booth was handed over with a detailed walkthrough.
